The 10 most popular Halloween costumes according to Google, plus a few more obscure ones we found wi

When you buy through our links, Business Insider may earn an affiliate commission. Learn more Still stuck on what to dress up as this Halloween? Google's "Frightgeist" tool shows you all the most popular costumes this year (according to what people are Googling), and its "Costume Wizard" can narrow down some options for you, based

2022-10-20T19:09:34Z

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  • Google recently released its "Frightgeist" tool.
  • It shows the most popular costume searches around the US and also offers suggestions. 
  • We found suggestions based on the 10 most popular costume searches plus a few that are more obscure.

Still stuck on what to dress up as this Halloween? Google's "Frightgeist" tool shows you all the most popular costumes this year (according to what people are Googling), and its "Costume Wizard" can narrow down some options for you, based on whether you want to blend in with the crowd or look totally unique, as well as how scary you want to be. 

Based on Google's top 10 most-searched-for costumes, we're offering some suggestions to help you complete your look. Plus, we found a few choices that not as many people will be wearing, too. 

If you like pairing what you're wearing with a friend or partner, check out our roundup of couple's costumes

How to use Google's Frightgeist to find a costume

Google

To use Google's Frightgeist Costume Wizard tool, you slide the levers on the spookiness level and uniqueness level. You can also opt for modern or classic style and set the trends to local or national. 

For example, when we input 100% spooky and 100% unique for a modern costume, the tool suggested "Saw." Apparently, there won't be too many Jigsaws wreaking havoc this Halloween. 

The 10 most popular costumes in the US right now, according to Google

Witch

Kathy Najimy as Mary Sanderson, Bette Midler as Winifred Sanderson, and Sarah Jessica Parker as Sarah Sanderson Matt Kennedy

Not only are witches cool, this costume is pretty easy to put together. Modern witches don't even need pointy hats. 

Make it more unique: Choose a specific witch, be it someone from "The Worst Witch," "The Craft," or "Chilling Adventures of Sabrina." "Hocus Pocus" is probably going to be a popular choice.  

Great Pretenders Luna the Midnight Witch Dress Check price at Etsy Spirit Halloween The Signature Collection Adult Witch Costume Check price at Spirit Halloween

Dinosaur

Pottery Barn

A versatile choice, dinosaur costumes can either be cute or frightening. 

Make it more unique: The T.rex is always very popular, but we think the stegosaurus, triceratops, or ankylosaurus should get some respect, too.

Rubie's Adult Official Jurassic World Inflatable Dinosaur Costume Check price at Amazon Check price at Sam's Club Check price at Target Pottery Barn Kids Light-Up T-Rex Halloween Costume Check price at Pottery Barn

"Stranger Things"

Joseph Quinn stars as Eddie on "Stranger Things." Netflix

It makes sense that Netflix's eerie series is all the rage when it comes to Halloween costumes. Not only is the show wildly popular, you can get away with wearing jeans and a t-shirt (as long as it's the right t-shirt). 

Make it more unique: Recent seasons have given us many iconic and easily identifiable characters, but maybe harken back to season one and don a bunch of Christmas lights or Eleven's pale pink dress.

Our Universe Stranger Things Hellfire Club Raglan T-Shirt Check price at Hot Topic Hot Topic Stranger Things Dustin Thinking Cap Trucker Hat Check price at Hot Topic

Fairy

Maisonette

Kids and grownups who love glitter and wings gravitate toward fairy costumes. Grab some tulle and maybe a wand, and you're pretty much good to go.

Make it more unique: Do you also love Christmas? Pull together a sugarplum fairy ensemble.

Fun Costumes Women's Fairytale Tink Costume Check price at Amazon Great Pretenders Rainbow Fairy Dress and Wings Check price at Maisonette Check price at Great Pretenders

Spider-Man

Tobey Maguire as Peter Parker/Spider-Man in "Spider-Man." Columbia Pictures

The web-slinger's look is basically a one-piece, so you don't need too many accessories. That frees your hands up to hold a treat bag. 

Make it more unique: Get a friend to wear the same suit and re-enact that meme of two Spideys pointing at each other.

Marvel Spider-Man Toddler Halloween Costume Check price at Target Party City Adult Spider-Man Partysuit Check price at Party City

Rabbit

Getty Images

A costume you can reuse around Easter? Makes perfect sense.

Make it more unique: Get yourself a pocket watch and bow tie in homage to the White Rabbit from "Alice in Wonderland."

Abenca Fleece Bunny Onesie Pajamas Check price at Amazon Halloween Express Toddler Rabbit Costume Check price at Target

Harley Quinn

Rosie Perez, Mary Elizabeth Winstead, Margot Robbie, Ella Jay Basco and Jurnee Smollett in "Birds of Prey." Warner Bros.

No matter what she's wearing, this Batman villain is always striking. 

Make it more unique: Harley's had a variety of looks over the years, but her multi-colored hair makes her pretty recognizable. 

Rubie's Suicide Squad: Harley Quinn Adult Costume Check price at Target Rubie's Kid's Harley Quinn Costume Check price at Amazon

Pirate

"Our Flag Means Death." HBO Max

Who doesn't love an excuse to call their friends "matey" and say "arr" every 90 seconds? 

Make it more unique: Style yourself as a movie pirate who illegally downloads films. 

Rubie's Let's Pretend Princess Of The Seas Costume Check price at Amazon Spirit Halloween Adult Buccaneer Beauty Pirate Costume Check price at Spirit Halloween

Cheerleader

"Bring It On: All or Nothing." Universal Studios Home Entertainment

If you're going trick or treating, a costume that requires sneakers is always a plus.

Make it more unique: Go as a ghostly cheerleader because you've got spirit, yes you do! 

Stranger Things Adult Hawkins High Cheerleader Costume Check price at Party City Party City Kids' Fearleader Costume Check price at Party City

Cowboy

Sam Elliott in "1883." Paramount+

Many, many people already have everything in their closet needed to pull off this costume. 

Make it more unique: Borrow John Cho's slick "Cowboy Bebop" style.

Great Pretenders Cowboy Vest and Chaps Check price at Great Pretenders Spirit Halloween Adult Western Cowboy Costume Check price at Spirit Halloween

Unique costumes suggested by Google Fightgeist

If you want to stand out from the crowd, we played with the Google Frightgeist tool to get some unique recommendations you're unlikely to run into at your next Halloween party.

Zebra

Amazon

If you're in the US and hear hooves, think horses not zebras. If you want a costume that's a bit more unique, zebras are ranking #589.

Samgu Zebra Adult Onesies Pajamas Check price at Amazon

Cereal Killer

Bill Pugliano/Getty Images

If you appreciate a pun, you're slightly less likely to run into another knife-wielding breakfast staple, ranked #829, than a fellow French Kiss, #800. Attach some mini cereal boxes to your shirt, grab a fake knife, and your costume is all set.

Kellogg's Cold Breakfast Cereal Variety Pack (48 Pack) Check price at Amazon

Carmen Sandiego

Netflix

Ranked #554, there's a decent chance your Halloween party won't be overrun with other international criminal masterminds.  

Spirit Halloween Adult Carmen Sandiego Costume Check price at Spirit Halloween

Flying Monkey

Walmart

We didn't say this "Wizard of Oz" costume, which ranks #832 in Google's list, would be easy. But you'll probably give some fellow revelers flashbacks to terrible dreams they had as kids.

Rubie's Wizard of Oz Winged Monkey Adult Costume Check price at Walmart

Green Arrow

Robert Falconer/The CW

If you want to be a superhero but not the same one as everyone else, Green Arrow is currently ranking #835. That's surprisingly even lower than Green Lantern, #720.

NewcoserShop Green Arrow 5 Oliver Queen Cosplay Costume Check price at Etsy spanJenny McGrath is a senior science reporter, covering archaeology, paleontology, and more./span spanShe's written about a href="https://www.businessinsider.com/manhattan-project-scientists-who-won-nobel-prizes-2023-7"science throughout history/a, a href="https://www.businessinsider.com/nellie-bly-elizabeth-bisland-around-the-world-technology-2023-10"technological innovations/a, and a href="https://www.businessinsider.com/geologist-marie-tharp-ocean-floor-map-mid-altantic-rfit-2023-9"women in science/a. Some archaeological and paleontological research she has covered include a href="https://www.businessinsider.com/neanderthal-oldest-cave-drawings-found-france-2023-6"Neanderthal cave drawings/a, some of the a href="https://www.businessinsider.com/eighteen-thousand-year-old-stone-tools-among-oldest-found-us-2023-9"oldest stone tools found in the US/a, a tiny "a href="https://www.businessinsider.com/ice-mouse-fossil-tiny-mammal-dinosaurs-arctic-freezing-cold-shrew-2023-9"ice mouse/a" that lived among dinosaurs, and a href="https://www.businessinsider.com/fires-may-have-caused-la-brea-tar-pit-extinctions-thousands-of-years-ago-2023-8"Pleistocene extinctions/a./span spanOther areas of interest include a href="https://www.businessinsider.com/burmese-pythons-could-devastate-northern-us-states-2023-9"invasive species/a and a href="https://www.businessinsider.com/researchers-puzzled-by-golden-orb-on-alaska-seafloor-2023-9"scientific mysteries/a./span spanBefore joining the science team, Jenny covered smart-home technology and home appliances. /span spanPrior to working at Business Insider, Jenny was a senior writer and home editor for Digital Trends. She launched the site's home section as its first home editor in 2014, before Amazon released the first Echo and the same year Google bought Nest. At trade shows including CES, KBIS, and IFA, she's watched smart-home and home appliance trends evolve. /span spanShe always has podcast recommendations./span span/span Senior Reporter Jenny McGrath is a senior science reporter, covering archaeology, paleontology, and more. She's written about science throughout history, technological innovations, and women in science. Some archaeological and paleontological research she has covered include Neanderthal cave drawings, some of the oldest stone tools found in the US, a tiny "ice mouse" that lived among dinosaurs, and Pleistocene extinctions. Other areas of interest include invasive species and scientific mysteries. Before joining the science team, Jenny covered smart-home technology and home appliances. Prior to working at Business Insider, Jenny was a senior writer and home editor for Digital Trends. She launched the site's home section as its first home editor in 2014, before Amazon released the first Echo and the same year Google bought Nest. At trade shows including CES, KBIS, and IFA, she's watched smart-home and home appliance trends evolve.  She always has podcast recommendations. Read more Read less

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